Battle Cries for the Marketing Underdog: Guerrilla Marketing on the ACTUAL Front Lines.

By Dr. Monroe Mann, PhD, Esq, MBA, ME, LLM, EMT
& Founder, Break Diving, Inc.

Note: this article, written by Monroe Mann, originally appeared as a chapter in the book, “Guerrilla Marketing on the Front Lines” by Jay Conrad Levinson & Mitch Meyerson, published in 2008

This is a story of overcoming odds, and turning the most sour of lemons into the most delicious of lemonades.  I took a situation that most would consider bad luck of the highest order, and turned it into one of the greatest experiences of my life.  You see, on May 23rd, 2004, I was busy running my business school for artists, playing with my band and acting in films, and producing the world’s first wakeboarding feature film entitled, “In the Wake.”  On May 24th, Uncle Sam changed all that with a solitary phone call: “Lieutenant Mann, pack your bags.  You’re going to war.”  And I was scared out of my mind.… Read More