by Dr. Monroe Mann, PhD, Esq, MBA, LLM, ME, EMT
Founder & Executive Director, Break Diving, Inc. & the Fluency Project
Below are the most common Marketing Terms that most native speakers in any language should know. Fill in all the blanks with the translation. Use a dictionary. Then move onto the next list! Every few months, come back, print it out again, and see how many you can remember. When you can fill this out without looking at a dictionary, nice job!
MARKETING _________________
Marketing Terms ___________________
- marketing angle _______________________
- positioning _______________________
- marketing mix _______________________
- A/B testing _______________________
- bounce rate _______________________
- unsubscribe rate _______________________
- new subscriber _______________________
- spam _______________________
- business-to-business _______________________
- business-to-consumer _______________________
- clickthrough rate _______________________
- return on investment _______________________
- blog website _______________________
- blog post _______________________
- brand _______________________
- branding _______________________
- churn _______________________
- content _______________________
- content management system _______________________
- conversion rate _______________________
- corporate identity _______________________
- customer relationship management (CRM) _______________________
- demographics _______________________
- direct competition _______________________
- indirect competition _______________________
- direct marketing _______________________
- e-commerce _______________________
- customer engagement rate _______________________
- evergreen content _______________________
- friction _______________________
- hashtag _______________________
- social media marketing _______________________
- lead generation _______________________
- marketing research _______________________
- niche market _______________________
- SWOT analysis _______________________
- target market _______________________
- USP (Unique Selling Proposition) _______________________
- viral _______________________
- viral marketing _______________________
- viral video _______________________
- website _______________________
- marketing strategy ____________________
- marketing plan _____________________
- online marketing _____________________
Related Verbs
- to market _______________________
- to promote _______________________
- to analyze ______________________
- to brainstorm ______________________
- to create ______________________
- to establish ______________________
- to determine ______________________
Related Expressions
- to launch a marketing plan __________________________________________
- to analyze marketing results __________________________________________
- to try to create a viral video __________________________________________
- to develop an overall marketing strategy _____________________________________
- to conduct an A/B test for a landing page ____________________________________
- to lose market share __________________________________________
Common Sentences
- The company quickly learned that its old marketing strategies are no longer working. ____________________________________________________________________________________________________________________________________________________
- If a company creates a blog with regular evergreen content, it will eventually become an excellent resource for people around the world. ____________________________________________________________________________________________________________________________________________________
- Ultimately, the number one role of marketing is lead generation, for without customers, a company will fail. ____________________________________________________________________________________________________________________________________________________
- People often worry too much about direct competition, not recognizin the strong dangers lurking among the indirect competition as well. ____________________________________________________________________________________________________________________________________________________
- If you don’t come up with a completely compelling and unique marketing angle, nothing else really matters—you won’t reach consumers. ____________________________________________________________________________________________________________________________________________________
- While seeking new subscribers is a key goal, if a business fails to reduce churn and unsubscribes, very little progress can be made. ____________________________________________________________________________________________________________________________________________________
Are we missing any others that most native speakers know? Let us know! We appreciate your assistance as a volunteer!
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